The writing of this book is based on the major economic principles. The major economic methodologies and literature has been put into use in the book making them relevant in giving explanations to a vast number of issues in retailing and distribution. An attempt has been made to handle individual topics in the book independently and in an ascending order; from simple to complex, giving the lear…
Buku ini membahas suatu perencanaan dan pengorganisasian untuk pembelian di lingkungan merchandising ritel. Bagaimana menganalisis pasar sasaran, mengembangkan elemen bauran pemasaran ritel, dan meninjau teknik perencanaan toko yang digunakan oleh pengecer. Buku ini juga mencakup penetapan harga, pengembangan sumber daya dan inventaris, perencanaan dan pengendalian promosi, dan pengawasan penju…