The introduction of subscription video-on-demand (SVoD) services has transformed the media landscape in the television market of Arab Gulf countries. This article adopts Silverstone's domestication theory as a conceptual framework to analyze how users, as individuals and households, incorporate Netflix and engage with its content, how they create their own symbolic meanings and social practices…
The shifting political landscape in the Middle East and North Africa have riveted the world's attention and drawn media scholars' scrutiny to the 'Arab Internet' at large. Despite this attention, research on the 'Arab Internet' has not received its due, and it is even more limited when it comes to exploring online news and journalism. Scholarly works and mainstream media commentary on the subje…