Mass media is a significant force in modern culture and society. Mass media is communication— whether written, broadcast, or spoken— that reaches a large audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth. Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reac…
Mass Communication and Journalism are undergoing tremendous changes in the 21st century. The mass media, which basically started many hindered years ago in the form of newspapers, has come a long way. This new text traces the common themes in the long and multifaceted history of communication. The book deals with historical perspectives of mass communication, advertising, radio, television, eff…
This book covers an extensive range of topics like news broadcasting, electronic media and communication theories, television journalism, etc. Electronic Media is the media that one can share on any electronic device for the audiences viewing, unlike static media (Printing) electronic media is broadcasted to the wider community. They may include television, radio, Internet, fax, CD-ROMs, DVD, a…
The book 'Mass Media and Public Opinion' takes the readers through the role of mass media in forming the public opinion. It outlines the role played by the mass media in forming opinions on terrorism, politics, economics, social issues etc. Mass media reaches a large audience and hence holds a very important place in the way people perceive things. The book also talks about corruption in the fi…
Women in journalism discusses about women making big in the biggest as well as the most important profession, journalism, despite the constant challenges and sometimes mental as well as physical harassments. This book provides readers with insights about the feminist perspective on journalism, the roles that women play in journalism and key areas of interest for women in journalism. This book a…