Artikel Jurnal

Audience-driven Web design: an application to medical Web sites. (Case History) (e-journal)

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Audience analysis methodologies are sometimes downplayed by technical communicators as "anti process," with the preferred method being what one researcher has called a "just do it" approach to document production (Hayhoe 2000, p. 468). Even those technical communicators who realize the benefit of audience analysis only occasionally take the time to identify audience demographics up-front and rarely attempt to construct an image of their audience (Caricato 2000). In response to this approach, Coney and Steehouder (2000) propose guidelines for designing and evaluating personas in Web pages. These guidelines include criteria such as selecting interesting and relevant content, using an appropriate tone, and making pages trustworthy--criteria that include concrete knowledge of the Web site's intended audience.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

006.7 SWE a

Penerbit

: Society for Technical Communication., 2002

Deskripsi Fisik

340-352 hlm; 13 lmbr

Bahasa

English

ISBN/ISSN

0049-3155

Klasifikasi

006.7

Tipe Isi

text

Tipe Media

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Tipe Pembawa

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Edisi

(Vol. 49, Issue 3)

Subjek

WEB DESIGN
medical Web sites

Info Detail Spesifik

Document Type: Article

Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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