► Presents the basic concept of being a journalist. ► Contains full details of highly-respected accredited courses. ► Gives you all you need to plan and build your career in journalism.
Mass Communication and Journalism are undergoing tremendous changes in the 21st century. The mass media, which basically started many hindered years ago in the form of newspapers, has come a long way. This new text traces the common themes in the long and multifaceted history of communication. The book deals with historical perspectives of mass communication, advertising, radio, television, eff…