As a result of technological advances and globalization, the role of media as a source of information has become increasingly fraught with challenges. Journalism and mass communication are at a crossroads. Both the medium and the profession of journalism have had to innovate to meet the demand of an increasingly complex global information market. Traditional news media has transitioned from pri…
Journalism is an important component in a democratic society. This text covers journalism, and examines several important roles and issues related to journalism. Journalism is a form of writing that tells people about things that really happened, but that they might not have known about already. Journalism is a form of communication, but it is distinct from other forms. It is unique because itâ…
Journalism ethics and standards comprise principles of ethics and of good practice as applicable to the specific challenges faced by journalists. All over the world codes of conduct have been proposed for journalists. In fact ethics is inseparable from journalism, because the practice of journalism is centred on a set of essentially ethical concepts: freedom, democracy, truth, objectivity, hone…
Business journalism is the branch of journalism that tracks, records, analyzes and interprets the economic changes that take place in a society. It could include anything from personal finance, to stock exchange, entrepreneurship, business at the local market, and shopping malls, to the performance of wellknown and not-so-well-known companies. This area of journalism covers news and features ar…
Public relations and journalism have had a difficult relationship for over a century, characterized by mutual dependence and – often – mutual distrust. In recent years, developments in corporate Public Relations and in political communications mean that the news media outlets are less and less important to the persuaders. The communications business is often able to bypass the gatekeepers. …
Alternative media are defined most broadly as those media practices falling outside the mainstreams of corporate communication. This book charts the historical and cultural practices of this diverse and globalized phenomenon. This book is the must-have guide to everything you need to know about how journalism works. Alternative media outlets often engage in advocacy journalism and frequently pr…
The book 'Mass Media and Public Opinion' takes the readers through the role of mass media in forming the public opinion. It outlines the role played by the mass media in forming opinions on terrorism, politics, economics, social issues etc. Mass media reaches a large audience and hence holds a very important place in the way people perceive things. The book also talks about corruption in the fi…