This book provides an overview on the social scientific process by asking if theories exists to explain personal observations in politics and the media and if there is evidence to support the theories. The role of the mass media (MM) in influencing mass and class behavior has been a central concern among critical writers, especially since the turn of the Twentieth century. Debates and studies o…
Mass media is a significant force in modern culture and society. Mass media is communication— whether written, broadcast, or spoken— that reaches a large audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth. Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reac…